Speaking to Marketing Week, EDF have given the strongest hint yet that consumer products based on the loveable Zingy are set to become a reality. It’s the news we’ve waited over a year to hear – and can hardly contain our excitement!
The move is a result of huge interest from EDF customers – and is part of the company’s ongoing effort to build their brand and entertain customers.
Although no details of possible launch dates or specific products have yet been released, it’s a sure bet that a MyKeepon-style Zingy will be the hero product which will be supported by a whole host of related merchandise.
Wow! Stuff CEO Richard North has hinted at the possibility of a 2013 Zingy toy release as reported in the toy trade publication, ToyNews.
North has been quoted as saying “I can confirm that if Zingy were to come out, there’s no doubt it would be a best-selling toy. I can also confirm we’ve had massive consumer demand to bring the item out as a toy.”
The clever peeps at Wow! Stuff have confirmed that their MyKeepon toy, the precursor to Zingy, has now completely sold out.
Ever since Zingy fever started to sweep the nation back in April, punters have been clamouring to get their sticky mitts on a Zingy toy. Realising that an EDF-authorised Zingy toy hasn’t even been confirmed, let alone released, fans of the little blob have taken solace in MyKeepon which is the toy that Zingy is based on.
Wow! Stuff CEO, Richard North, confirmed to the toy trade magazine, ToyNews, that his company has “sold out of production for 2012″ and that any stock that comes in over the next few months “will be all that is available for this year.”
Some opportunist traders have been putting MyKeepon on sale via Amazon at silly money, including a used one for £155, well in excess of the recommended retail price of £30.
The Official Charts Company has confirmed that the hit song, Together in Electric Dreams, which featured in Zingy’s first advert earlier this year has sold around 30,000 downloads since the advert was first broadcast.
The 80s classic by Philip Oakey and Giorgio Moroder typically gets around 100 downloads/week, but the use of the track on EDF’s advert campaign has increased this to a staggering 7000 downloads/week.
The song even made an appearance in the UK Singles Chart when it peaked at Number 46 before being knocked out again. Impressive stuff Zingy!
On 6th June 2012, EDF chiefs went on record to say that there were “no immediate plans” to turn Zingy into a toy. This was despite numerous online petitions, Facebook pages and Tweets in support of bringing the flame-shaped viral mascot to retail.
Perhaps tellingly however, a marketing manager at EDF did add that “we are looking at ways of using the character in future”, so there’s no need for Zingy fans to give up all hope yet.
In fact, some fans are far from pessimistic about the possibilities of Zingy toys being available to buy before the year is out. Some have even gone on Twitter and online forums to report that they have received news quite to the contrary from EDF customer service representatives.
At the time of writing however, no more official details are available, although we’ll be bring you the latest on this story as soon as there are any significant developments.
In the meantime of course, you may like to take a look at some of the unofficial merchandise that is being touted on Amazon and eBay.